Partners

Tone of voice:

• Professional
• Trustworthy
• Agile
• Approachable

Key messages:

• “Collaborate with us to leverage our extensive expertise and industry-leading solutions.”
• “Our integrity and reliability make us a dependable partner in achieving mutual goals.”
• “Our agility ensures we can adapt quickly to market changes and partner needs.”
• “We value our partnerships and work closely to ensure shared success.”

Platform-specific usage:

LinkedIn: Professional updates, partnership announcements, and collaborative project highlights.

Email: Personalised communication about partnership opportunities, joint ventures, and strategic initiatives.

Industry events: Presentations and networking emphasizing collaborative success and innovation.

Employees

Tone of voice:

• Professional
• Trustworthy
• Innovative
• Agile
• Approachable

Key messages:

• “Join our team to be at the forefront of the satellite connectivity and data communications industry.”
• “We foster a culture of trust and integrity, ensuring a supportive work environment.”
• “Your innovative ideas are valued and can drive the future of our industry.”
• “We are agile and adaptable, providing opportunities for growth and development.”
• “We prioritize strong relationships and a collaborative, inclusive workplace.”

Platform-specific usage:

Internal communications: Regular updates from leadership, celebrating team achievements, and fostering a culture of trust and innovation.

Intranet: Resources for professional development, innovation initiatives, and internal networking opportunities.

Social media: Showcasing company culture, employee stories, and engagement in industry trends.

Principles of usage on different communications platforms

Website (English UK)

• Professionalism and Expertise: Highlight case studies, client testimonials, and detailed service offerings.
• Bilingual Content: Ensure all critical information is available in both English (UK) and Norwegian, respecting cultural nuances.

Email (English UK & Norwegian)

• Personalised and direct: Tailor messages to specific audiences (clients, partners, employees) with a focus on relevance and value.
• Clear and concise: Maintain a professional tone with straightforward messaging.

Social Media (English UK)

• Engaging and interactive: Use a mix of professional updates, innovative projects, and approachable content to engage with all audiences.
• Cultural sensitivity: Respect and incorporate cultural connotations appropriate for Norwegian and broader European audiences.

Industry Events

• Thought leadership: Present insights and innovations demonstrating expertise and forward-thinking.
• Relationship building: Focus on approachability and building strong connections with potential clients and partners.

Corporate Language: English UK & Norwegian

• Consistency: Maintain consistent terminology and messaging across both languages, ensuring clarity and professionalism.
• Cultural considerations: Adapt content to reflect cultural preferences and nuances, particularly in Norwegian communications.

How Space Norway wants to be perceived

Professional: “We demonstrate expertise and excellence in our industry, consistently delivering high-quality solutions.”

Trustworthy: “Our reliability and integrity make us a trusted partner for clients, collaborators, and our own team.”

Innovative: “With our forward-looking approach and expertise, we lead the way in innovation, constantly pushing boundaries to shape the future of our industry.”

Agile: “Our expertise and organizational culture allow us to respond swiftly to clients’ demands, market needs, and stay at the forefront of industry trends.”

Approachable: “We value relationships and foster strong connections with clients, partners, and our colleagues.”