Design & layout

• Use the official templates and only adjust elements within the defined safe areas.
• Prioritise simplicity: one clear visual focus and minimal clutter.
• Ensure the logo and primary headline are clearly visible from a distance.
• Maintain generous white space so key elements stand out.
• Use the prescribed brand colour palette, type styles and image treatments.

Content & messaging

• Focus on one main message or call to action per banner/roll‑up.
• Keep copy short, direct and scannable
• Use legible typography sized for long‑distance readability.
• Avoid long paragraphs, small text, and intricate details that may not reproduce well at scale.

Our adverts should be instantly recognisable as our brand across print, web and animated formats. They must combine strong visual impact with clear, simple messaging that’s understood at a glance. Always start from our approved templates where available, and adapt the content to the channel, format and audience while staying within our brand guidelines.

Brand consistency

• Use the correct logo, colour palette, typography and imagery.
• Keep layouts clean, with a clear hierarchy and strong focal point.
• Avoid excessive animation that distracts from the message (in animated banners).

Messaging

• Focus on one main message with a clear call to action.
• Keep copy concise and easy to scan across all formats.

Our business card template has been designed to reflect our brand identity, using the correct logo, graphics, typography and primary colours. Always use the official template when creating or ordering business cards.

• Do not alter the layout, hierarchy or alignment.
• Only edit the fields intended for personal information.
• Always use the official template and follow the approved paper and print specifications when creating or ordering business cards.

To order business cards, please contact Space Norway’s Administration department.