Our primary colour palette includes four essential colours that define the foundation of our brand identity.
Purple: Purple is our primary brand colour, honouring the company’s visual heritage and serving as a fundamental element of our branding. Purple should predominantly be used in combination with dark grey, or on white or 20% light grey tinted surfaces.
Dark grey: Dark grey is a versatile colour that provides a strong contrast to purple, ensuring readability and consistency across various applications.
Middle grey: Middle grey serves as a balanced, neutral option that complements both dark and light elements within our designs.
Light grey: Light grey, including the 20% tint version, offers a subtle and clean background that enhances the prominence of primary colours.