Exhibition design – how to apply our brand

Use our brand colours with restraint

• Let our core brand colours lead, supported by one or two accent colours at most.
• Avoid using the full palette at once – too many colours can feel noisy and reduce impact.
• Keep layouts clean and uncluttered

Prioritise a few clear messages rather than many competing messages.

• Limit the number of images and graphic elements on each surface.
• Use generous negative space to create a calm, premium expression.

Scandinavian aesthetic

• Combine our darker core colours with light, natural materials such as pale woods and muted surfaces.
• Use simple forms, clean lines and a reduced colour palette.
• Avoid visually busy, overly decorative or glossy finishes that conflict with our Nordic look and feel.

Images and messaging

• Use strong, relevant hero images instead of many different pictures.
• Keep text short, direct and easy to read from a distance.
• Make sure images and copy work together to tell one clear story.

Consistency across elements

• Apply our brand elements and imagery style consistently across the stand design.
• Always adapt to the specific exhibition and audience, while staying true to our overall brand expression.